With the impending holiday season officially being declared open with Black Friday (25th November) and Cyber Monday (28th November), the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to …
There is no point having brilliant content for email marketing if you don’t have the ideal email list to send the content out to. If your list doesn’t have enough email addresses of the relevant audiences you might as well not have that brilliant content writer on board. There are many ways in which you …
Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who appeal to the company. No matter what you prefer, most email marketing software, such as Maxmail, offers you the chance to segment the recipients by names, title, industry and more. ListWise, our email list cleaning …
Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can …
If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …
In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its …
Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good email list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is …
Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? An important part of building a valuable list is to keep it clean with regular email hygiene… What is email hygiene? Simply put, it is …
Sometimes marketing is a numbers game. While creating value and building relationships are some of the most important things about email campaigns, you also need to know if what you are doing is working for you from a quantitative perspective as well. Have you tried to put down in numbers what each email is worth …
