If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labelled as spam. We’ve even heard stories of purchased email lists leading to …
Email marketing is about more than just acquiring email addresses, including an opt-out and unsubscribe process and sending email campaigns to your subscribers. In order for an email marketing list to become and remain successful, and produce results, it must be properly maintained. If you are new to email marketing you are probably wondering how …
We get it – being an email marketer is a tough gig. Compiling an extensive email list is hard enough work, but so is sending bulk emails without setting off those dreaded spam filters. Even if you’re not spamming – and I’m going to hope that if you’re reading this, you’re not – small mistakes …
As your email list grows, you will notice a few things regarding your subscribers. First of all, people who signed up to your list initially may no longer wish to receive your emails. They may not open your emails (“unopens”), but they also have not unsubscribed from your list. This is one example of how …
If you have a tough time answering when asked to “define email hygiene” you’re not alone. Email hygiene is one of those important aspects of any email campaign that is often overlooked by marketers. If you survey the best email marketing campaigns, you’ll notice that each one is defined by spotless email lists and painstaking …
Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services …
Email marketing has proven time and time again that it is one of the best ways to reach prospective customers and influence their buying habits. But this popularity means that you face some fierce competition when it comes to getting your message out via email. Email verification is important here, to ensure that your emails …
There’s no doubt that assessing your email marketing strategies today will ideally pay off for you in the long run. This will not only allow you to spend more time on other activities, but it will also help breathe new life into your business and email campaigns — which then could lead to more business …
Starting a blog for your organization as part of your online marketing activities will also need an ample number of subscribers to ensure that your content is being read. If you can’t rake in those first 1,000 subscribers fast, you may not be a successful corporate or marketing blogger. The principles of personal bloggers are …
There is no point having brilliant content for email marketing if you don’t have the ideal email list to send the content out to. If your list doesn’t have enough email addresses of the relevant audiences you might as well not have that brilliant content writer on board. There are many ways in which you …