As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers. As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy …
Taking the time and effort necessary to keep your email list clean can seem like a waste. After all, if people aren’t interested in your emails, they can just ignore them, right? Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly …
For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer …
Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like …
Deliverability is the way to measure the percentage of how many marketing emails you deploy actually make it to the inbox of the recipient. Despite email marketing implementing practices such as permission-based marketing, sometimes emails still don’t have a guaranteed deliverability date – they are being treated as SPAM or being blocked outright. For a …
List growth is a primary email-marketing goal. It always has a direct impact on your business results. You want to set realistic goals that you can measure and that means that it should be in reach and attainable, given the budget and resources available for email marketing. Instead of having one big number as a …
Successful email marketers are aware that giving readers the option of opting into their content is key. You transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough. If you want people to opt in to …
How do you define email hygiene? As the name suggests, email hygiene entails keeping a clean email list. It means that all the email addresses in your list are valid, active and do not bounce out any email communication coming from you. With email hygiene, quality trumps quantity. Why is email hygiene important? Email hygiene …
The basic principle of email marketing success is to have an up-to-date, clean and valid database of email addresses. And while it’s possible to just buy a ready-to-use email list, there is, however, no guarantee that the email addresses in that list would be 100% authentic, valid and not expired. So, the best way …
With the impending holiday season officially being declared open with Black Friday (25th November) and Cyber Monday (28th November), the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to …