Cleaning an email list is an essential practice for maintaining a healthy and engaged subscriber base. The frequency of cleaning an email list can vary depending on factors like the size of your list, the frequency of sending emails, and the engagement levels of your subscribers. Here are some general guidelines for how often you …
An email bounceback, also known as a bounce or non-delivery report (NDR), occurs when an email fails to reach its intended recipient and is returned to the sender. Bouncebacks can indicate various problems with the delivery of an email, and understanding these issues is essential for maintaining good email deliverability. Here are some common problems …
Avoiding sending emails to role-based email addresses is a good practice to ensure better deliverability and engagement rates. Role-based email addresses are generic addresses that are typically used for specific functions within an organization rather than belonging to an individual. Examples include info@company.com, sales@company.com, or support@company.com. Here are some reasons why you should avoid sending …
Email marketing is indeed here to stay and continues to be a valuable and effective strategy for businesses and organizations. Despite the emergence of new communication channels and technologies, email remains a prominent tool for reaching and engaging with customers. Here are a few reasons why email marketing is still relevant and likely to continue …
Disposable email addresses, also known as temporary or throwaway email addresses, are email addresses that are created and used for a short period of time to fulfill a specific purpose and then discarded. These addresses are typically generated by online services or tools specifically designed to provide temporary email functionality. Here are some key characteristics …
An email list cleaner, also known as an email verifier or email validation tool, is used to maintain the quality and effectiveness of an email marketing list. Here are some reasons why you might need an email list cleaner: 1. Removing invalid email addresses: Over time, email addresses can become invalid or inactive. By using …
A high bounce rate is indeed considered undesirable for email marketers. Here are the main reasons why: 1. Email deliverability: When an email bounces, it means that it was not successfully delivered to the recipient’s inbox. This can negatively impact your email deliverability rates. Internet service providers (ISPs) track bounce rates as an indicator of …
Email list hygiene refers to the process of regularly cleaning and maintaining your email subscriber list to ensure it remains accurate, engaged, and free from inactive or problematic email addresses. It involves various practices aimed at improving the quality of your email list and maximizing the effectiveness of your email marketing campaigns. Here are some …
Spam traps are email addresses that are created or repurposed with the sole purpose of identifying and catching spam emails. They are typically not used by real individuals and are strategically placed in various locations, such as websites, forums, or public sources, to attract and collect unsolicited emails. There are two primary types of spam …