Email list cleaning is important for several reasons, including: 1. Improving email deliverability: When you have a clean email list, you can reduce the number of emails that bounce back or are marked as spam, which can increase your overall deliverability rates. 2. Saving time and money: By removing invalid email addresses and inactive subscribers, …
Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy. If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bounce-backs that can adversely impact your efforts when it comes to bulk email campaigns. As a result, it is …
Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounce-back rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a …
If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …