Here are some top email marketing tips to help you improve your email marketing campaigns: 1. Build a quality email list: The success of your email marketing campaign depends on the quality of your email list. Make sure that you have a list of subscribers who are interested in your content and have opted in …
Email list cleaning is important for several reasons, including: 1. Improving email deliverability: When you have a clean email list, you can reduce the number of emails that bounce back or are marked as spam, which can increase your overall deliverability rates. 2. Saving time and money: By removing invalid email addresses and inactive subscribers, …
Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy. If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bounce-backs that can adversely impact your efforts when it comes to bulk email campaigns. As a result, it is …
Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounce-back rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a …
If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …
Year Round Spring Cleaning The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts. Emails such as these can harm your efforts by increasing your bounce-back rates, lowering your open rates, and posing …
As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers. As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy …
Taking the time and effort necessary to keep your email list clean can seem like a waste. After all, if people aren’t interested in your emails, they can just ignore them, right? Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly …
For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer …