Starting a blog for your organization as part of your online marketing activities will also need an ample number of subscribers to ensure that your content is being read. If you can’t rake in those first 1,000 subscribers fast, you may not be a successful corporate or marketing blogger. The principles of personal bloggers are …
There is no point having brilliant content for email marketing if you don’t have the ideal email list to send the content out to. If your list doesn’t have enough email addresses of the relevant audiences you might as well not have that brilliant content writer on board. There are many ways in which you …
Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who appeal to the company. No matter what you prefer, most email marketing software, such as Maxmail, offers you the chance to segment the recipients by names, title, industry and more. ListWise, our email list cleaning …
Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can …
If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …
Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good email list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is …
Building your email list is not enough these days, you need to maintain it too. Email list cleaning is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding …
The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …
When it comes to opt-in forms for your online content, there is always the debate of adding a name filed will be beneficial or not. For one, it helps you get more personal information about the reader who is opting in but on the other hand, you may offend people who don’t want you to …