If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …
In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its …
Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good email list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is …
Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? An important part of building a valuable list is to keep it clean with regular email hygiene… What is email hygiene? Simply put, it is …