A high bounce rate is indeed considered undesirable for email marketers. Here are the main reasons why: 1. Email deliverability: When an email bounces, it means that it was not successfully delivered to the recipient’s inbox. This can negatively impact your email deliverability rates. Internet service providers (ISPs) track bounce rates as an indicator of …
Email list hygiene refers to the process of regularly cleaning and maintaining your email subscriber list to ensure it remains accurate, engaged, and free from inactive or problematic email addresses. It involves various practices aimed at improving the quality of your email list and maximizing the effectiveness of your email marketing campaigns. Here are some …
Here are some top email marketing tips to help you improve your email marketing campaigns: 1. Build a quality email list: The success of your email marketing campaign depends on the quality of your email list. Make sure that you have a list of subscribers who are interested in your content and have opted in …
Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like …