Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like …
With the impending holiday season officially being declared open with Black Friday (25th November) and Cyber Monday (28th November), the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to …
What determines email marketing success? There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that your efforts are targeted. …
If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …
In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …
Sometimes marketing is a numbers game. While creating value and building relationships are some of the most important things about email campaigns, you also need to know if what you are doing is working for you from a quantitative perspective as well. Have you tried to put down in numbers what each email is worth …
Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list? Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient …
To any successful email marketer, an email list-cleaning engine is key. ListWise is the world’s simplest email list-cleaning solution adding value to email marketers across the globe. Through analyzing the results of hundreds of millions of email addresses, ListWise was designed to be more powerful than ever. In email marketing today, the work of email …
To make sure your email marketing campaigns are as successful as possible, it’s crucial to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses. If you fail to perform proper email verification and end up with a list filled with bad domains and addresses …