Email list cleaning is a critically important part of reaching your customers with targeted email marketing messages. Poorly-maintained email lists with lots of invalid email addresses look like spam to most filters, so you’ll be running the risk of missing many customers and losing your sending reputation, if you don’t regularly clean your email lists …
Better spam filters, savvier email recipients, and dramatic changes at some of the largest email providers make sending mass emails more and more difficult for email marketers. In the past, building big lists and sending never-ending strings of promotional emails was a typical marketing strategy. Today, email marketers are required to be better if they …