The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
When it comes to opt-in forms for your online content, there is always the debate of adding a name filed will be beneficial or not. For one, it helps you get more personal information about the reader who is opting in but on the other hand, you may offend people who don’t want you to …
To email marketers, email hygiene means everything. To those of you just starting as email marketers, your opinions are soon to follow. Email hygiene is the act of regularly “scrubbing” your email lists to make sure you’re sending to valid and engaged email addresses. Why is that important? Because sending to bad addresses is typical …
