With the impending holiday season officially being declared open with Black Friday (25th November) and Cyber Monday (28th November), the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to …
November has come faster than we could have expected it and with it the Christmas holidays will also be upon us in no time. This means you should ideally have created or are finalizing your marketing plan for the season right about now. We just wanted to add a few handy tips to your plan …
What determines email marketing success? There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that your efforts are targeted. …
If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labelled as spam. We’ve even heard stories of purchased email lists leading to …