How do you define email hygiene? As the name suggests, email hygiene entails keeping a clean email list. It means that all the email addresses in your list are valid, active and do not bounce out any email communication coming from you. With email hygiene, quality trumps quantity. Why is email hygiene important? Email hygiene …
The basic principle of email marketing success is to have an up-to-date, clean and valid database of email addresses. And while it’s possible to just buy a ready-to-use email list, there is, however, no guarantee that the email addresses in that list would be 100% authentic, valid and not expired. So, the best way …
With the impending holiday season officially being declared open with Black Friday (25th November) and Cyber Monday (28th November), the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to …
November has come faster than we could have expected it and with it the Christmas holidays will also be upon us in no time. This means you should ideally have created or are finalizing your marketing plan for the season right about now. We just wanted to add a few handy tips to your plan …