Better spam filters, savvier email recipients, and dramatic changes at some of the largest email providers make sending mass emails more and more difficult for email marketers. In the past, building big lists and sending never-ending strings of promotional emails was a typical marketing strategy. Today, email marketers are required to be better if they …
It’s an age-old adage that “the best defence is a good offense.” This sentiment couldn’t be truer in the battle for email marketing supremacy. While average marketers wait for problems to surface, the best marketers see problems in advance – then move decisively to eliminate them. Here are our top tips for improving your delivery …
To make sure your email marketing campaigns are as successful as possible, it’s crucial to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses. If you fail to perform proper email verification and end up with a list filled with bad domains and addresses …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. In fact, according to Experian Marketing Services, email volume surged 13% higher in the 2018 holiday season compared to the 2017 holiday season. In addition, the increase in email volume led to a 9 % rise in the number …