Email marketing is indeed here to stay and continues to be a valuable and effective strategy for businesses and organizations. Despite the emergence of new communication channels and technologies, email remains a prominent tool for reaching and engaging with customers. Here are a few reasons why email marketing is still relevant and likely to continue …
Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy. If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bounce-backs that can adversely impact your efforts when it comes to bulk email campaigns. As a result, it is …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …
As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers. As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy …
For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer …
What determines email marketing success? There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that your efforts are targeted. …
As your email list grows, you will notice a few things regarding your subscribers. First of all, people who signed up to your list initially may no longer wish to receive your emails. They may not open your emails (“unopens”), but they also have not unsubscribed from your list. This is one example of how …
Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services …
Email marketing has proven time and time again that it is one of the best ways to reach prospective customers and influence their buying habits. But this popularity means that you face some fierce competition when it comes to getting your message out via email. Email verification is important here, to ensure that your emails …
There’s no doubt that assessing your email marketing strategies today will ideally pay off for you in the long run. This will not only allow you to spend more time on other activities, but it will also help breathe new life into your business and email campaigns — which then could lead to more business …