Taking the time and effort necessary to keep your email list clean can seem like a waste. After all, if people aren’t interested in your emails, they can just ignore them, right? Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly …
Email marketing is about more than just acquiring email addresses, including an opt-out and unsubscribe process and sending email campaigns to your subscribers. In order for an email marketing list to become and remain successful, and produce results, it must be properly maintained. If you are new to email marketing you are probably wondering how …