An email bounceback, also known as a bounce or non-delivery report (NDR), occurs when an email fails to reach its intended recipient and is returned to the sender. Bouncebacks can indicate various problems with the delivery of an email, and understanding these issues is essential for maintaining good email deliverability. Here are some common problems …
Here are the top five email marketing tips to help you maximize the effectiveness of your campaigns: 1. Build a targeted and engaged email list: Focus on quality over quantity when it comes to your email list. Instead of simply aiming for a large number of subscribers, prioritize building a list of people who are …
Email list cleaning is important for several reasons, including: 1. Improving email deliverability: When you have a clean email list, you can reduce the number of emails that bounce back or are marked as spam, which can increase your overall deliverability rates. 2. Saving time and money: By removing invalid email addresses and inactive subscribers, …
Taking the time and effort necessary to keep your email list clean can seem like a waste. After all, if people aren’t interested in your emails, they can just ignore them, right? Alas, there is a lot more to it than that, as a few bad apples that spammed their email messages to consumers unrelentingly …
Email marketing is about more than just acquiring email addresses, including an opt-out and unsubscribe process and sending email campaigns to your subscribers. In order for an email marketing list to become and remain successful, and produce results, it must be properly maintained. If you are new to email marketing you are probably wondering how …