In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its …
Every online marketer knows that building an email list is one of the most essential aspects of running their online marketing business, in addition to keeping their email list clean with good email list hygiene practices. They also know that perhaps the best ways to get people to sign up for their mailing list is …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …