There is no point having brilliant content for email marketing if you don’t have the ideal email list to send the content out to. If your list doesn’t have enough email addresses of the relevant audiences you might as well not have that brilliant content writer on board. There are many ways in which you …
Some businesses keep concise and intimate customer email databases; others want to go with large lists of relative strangers who appeal to the company. No matter what you prefer, most email marketing software, such as Maxmail, offers you the chance to segment the recipients by names, title, industry and more. ListWise, our email list cleaning …
Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can …
If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …