For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer …
Adding something as simple as a subscription form to your call to action of your email marketing campaigns has been proving more successful on the digital content front. If you want your readers to respond to your email marketing content, then adding an immediately doable and beneficial aspect to the end of the content, like …
Deliverability is the way to measure the percentage of how many marketing emails you deploy actually make it to the inbox of the recipient. Despite email marketing implementing practices such as permission-based marketing, sometimes emails still don’t have a guaranteed deliverability date – they are being treated as SPAM or being blocked outright. For a …
List growth is a primary email-marketing goal. It always has a direct impact on your business results. You want to set realistic goals that you can measure and that means that it should be in reach and attainable, given the budget and resources available for email marketing. Instead of having one big number as a …