If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …
Year Round Spring Cleaning The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts. Emails such as these can harm your efforts by increasing your bounce-back rates, lowering your open rates, and posing …
As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers. As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy …