Cleaning an email list is an essential practice for maintaining a healthy and engaged subscriber base. The frequency of cleaning an email list can vary depending on factors like the size of your list, the frequency of sending emails, and the engagement levels of your subscribers. Here are some general guidelines for how often you …
An email bounceback, also known as a bounce or non-delivery report (NDR), occurs when an email fails to reach its intended recipient and is returned to the sender. Bouncebacks can indicate various problems with the delivery of an email, and understanding these issues is essential for maintaining good email deliverability. Here are some common problems …
Avoiding sending emails to role-based email addresses is a good practice to ensure better deliverability and engagement rates. Role-based email addresses are generic addresses that are typically used for specific functions within an organization rather than belonging to an individual. Examples include info@company.com, sales@company.com, or support@company.com. Here are some reasons why you should avoid sending …