Building your email list is not enough these days, you need to maintain it too. Email list cleaning is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding …
Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? An important part of building a valuable list is to keep it clean with regular email hygiene… What is email hygiene? Simply put, it is …
The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …