The Best Email List Money Can Buy

ListWise is the best email list cleaning and email verification service. Verifies every email address and removes all invalid email addresses from your lists.

The Best Email List Money Can Buy

If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labelled as spam. We’ve even heard stories of purchased email lists leading to the suspension of entire email campaign due to nearly universal spam filtering. So do your email hygiene a favor and stay away from purchased lists. But if you can’t rely on buying lists, then how do you build a robust email list yourself?

The Best Email List Money Can Buy

Here are a few tips…

1. Always get permission

Never scrape the web for email addresses or sneakily get them from your customers. Getting permission leads to higher read rates, and higher read rates means less emails deleted or marked as spam and more visits/purchases on your website. Also, provide a clear way to unsubscribe for your recipients or you may end up being marked as spam by default.

2. Give users a reason

Just asking for an email address when a visitor comes to your website is often a good idea, but giving good reasons for an opt-in are even better. Giveaways and promotions are great ways to get emails. People are usually willing to receive a few emails once in a while for the chance to win something of value.

3. Quality newsletters are key

Newsletters that serve a function (say, ones that exclusively distribute you the best deals and coupons) are great ways to get emails and spread the word about your emails. Each additional sign-up is going to be a high-value one.

4. Get good software

You’ll want to have good online email address verification capabilities as well as a way to automate your list maintenance and email sending. What better way to do this than a high-quality program that does it for you, such as ListWise?