Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits? An important part of building a valuable list is to keep it clean with regular email hygiene… What is email hygiene? Simply put, it is …
Email list cleaning is a critically important part of reaching your customers with targeted email marketing messages. Poorly-maintained email lists with lots of invalid email addresses look like spam to most filters, so you’ll be running the risk of missing many customers and losing your sending reputation, if you don’t regularly clean your email lists …