For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer …
What determines email marketing success? There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that your efforts are targeted. …
As your email list grows, you will notice a few things regarding your subscribers. First of all, people who signed up to your list initially may no longer wish to receive your emails. They may not open your emails (“unopens”), but they also have not unsubscribed from your list. This is one example of how …
Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services …