Email marketing is indeed here to stay and continues to be a valuable and effective strategy for businesses and organizations. Despite the emergence of new communication channels and technologies, email remains a prominent tool for reaching and engaging with customers. Here are a few reasons why email marketing is still relevant and likely to continue …
Successful email marketers are aware that giving readers the option of opting into their content is key. You transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough. If you want people to opt in to …
The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …
When it comes to opt-in forms for your online content, there is always the debate of adding a name filed will be beneficial or not. For one, it helps you get more personal information about the reader who is opting in but on the other hand, you may offend people who don’t want you to …
There are many email list cleaning services in the world and of course, everyone claims that they are the best email list cleaning service. Here are five reasons why ListWise is the best email list cleaning tool in the world. 1- Accuracy ListWise is the most accurate email list cleaning software in the world. Enough …
It’s an age-old adage that “the best defence is a good offense.” This sentiment couldn’t be truer in the battle for email marketing supremacy. While average marketers wait for problems to surface, the best marketers see problems in advance – then move decisively to eliminate them. Here are our top tips for improving your delivery …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. In fact, according to Experian Marketing Services, email volume surged 13% higher in the 2018 holiday season compared to the 2017 holiday season. In addition, the increase in email volume led to a 9 % rise in the number …