Email marketing is indeed here to stay and continues to be a valuable and effective strategy for businesses and organizations. Despite the emergence of new communication channels and technologies, email remains a prominent tool for reaching and engaging with customers. Here are a few reasons why email marketing is still relevant and likely to continue …
Successful email marketers are aware that giving readers the option of opting into their content is key. You transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough. If you want people to opt in to …
The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications …