An email bounceback, also known as a bounce or non-delivery report (NDR), occurs when an email fails to reach its intended recipient and is returned to the sender. Bouncebacks can indicate various problems with the delivery of an email, and understanding these issues is essential for maintaining good email deliverability. Here are some common problems …
Here are the top five email marketing tips to help you maximize the effectiveness of your campaigns: 1. Build a targeted and engaged email list: Focus on quality over quantity when it comes to your email list. Instead of simply aiming for a large number of subscribers, prioritize building a list of people who are …
Successful email marketers are aware that giving readers the option of opting into their content is key. You transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough. If you want people to opt in to …
The basic principle of email marketing success is to have an up-to-date, clean and valid database of email addresses. And while it’s possible to just buy a ready-to-use email list, there is, however, no guarantee that the email addresses in that list would be 100% authentic, valid and not expired. So, the best way …