List growth is a primary email-marketing goal. It always has a direct impact on your business results. You want to set realistic goals that you can measure and that means that it should be in reach and attainable, given the budget and resources available for email marketing. Instead of having one big number as a …
Successful email marketers are aware that giving readers the option of opting into their content is key. You transfer the power into the hands of your audience and thereby encourage a better relationship with them (in the long run). Asking for permission, however, is not quite enough. If you want people to opt in to …
How do you define email hygiene? As the name suggests, email hygiene entails keeping a clean email list. It means that all the email addresses in your list are valid, active and do not bounce out any email communication coming from you. With email hygiene, quality trumps quantity. Why is email hygiene important? Email hygiene …
The basic principle of email marketing success is to have an up-to-date, clean and valid database of email addresses. And while it’s possible to just buy a ready-to-use email list, there is, however, no guarantee that the email addresses in that list would be 100% authentic, valid and not expired. So, the best way …