Believe it or not, email marketing is still used primarily as a consumer-marketing tool than a B2B one. If this is the case with your business, which deals more with B2B clients than consumer ones, it’s about time you had a good re-look at the medium and start delving into B2B email marketing. You can …
If we don’t pre-plan and carefully review the content released by our marketing departments, we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being …
In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its …
Building your email list is not enough these days, you need to maintain it too. Email list cleaning is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding …
The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible. How can you get the best value out of an email contact list? A starting point is …
Sometimes marketing is a numbers game. While creating value and building relationships are some of the most important things about email campaigns, you also need to know if what you are doing is working for you from a quantitative perspective as well. Have you tried to put down in numbers what each email is worth …
Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list? Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient …
It’s incredibly difficult to choose the right words. Discovering phrases and terms that resonate with subscribers is difficult enough, but there’s also the danger that your email marketing campaigns can trigger spam filters through something you might consider to be the “perfect word” choice. Although email marketing is just one of the marketing options available …
To any successful email marketer, an email list-cleaning engine is key. ListWise is the world’s simplest email list-cleaning solution adding value to email marketers across the globe. Through analyzing the results of hundreds of millions of email addresses, ListWise was designed to be more powerful than ever. In email marketing today, the work of email …
