Email marketing lists that are weighed down with an excessive amount of inactive names can become unwieldy. If left unchecked, bad email addresses will proliferate on your list as well, resulting in a high rate of bounce-backs that can adversely impact your efforts when it comes to bulk email campaigns. As a result, it is …
Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounce-back rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a …
If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …