Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounce-back rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …
Year Round Spring Cleaning The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts. Emails such as these can harm your efforts by increasing your bounce-back rates, lowering your open rates, and posing …
List growth is a primary email-marketing goal. It always has a direct impact on your business results. You want to set realistic goals that you can measure and that means that it should be in reach and attainable, given the budget and resources available for email marketing. Instead of having one big number as a …