Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …
Year Round Spring Cleaning The truth of the matter is that, however it is done, you need to clean up bad emails to keep your list clean of inaccurate addresses, inactive accounts, and other unproductive contacts. Emails such as these can harm your efforts by increasing your bounce-back rates, lowering your open rates, and posing …