An email list cleaner, also known as an email verifier or email validation tool, is used to maintain the quality and effectiveness of an email marketing list. Here are some reasons why you might need an email list cleaner: 1. Removing invalid email addresses: Over time, email addresses can become invalid or inactive. By using …
If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …
Email marketing is about more than just acquiring email addresses, including an opt-out and unsubscribe process and sending email campaigns to your subscribers. In order for an email marketing list to become and remain successful, and produce results, it must be properly maintained. If you are new to email marketing you are probably wondering how …