A high bounce rate is indeed considered undesirable for email marketers. Here are the main reasons why: 1. Email deliverability: When an email bounces, it means that it was not successfully delivered to the recipient’s inbox. This can negatively impact your email deliverability rates. Internet service providers (ISPs) track bounce rates as an indicator of …
Email marketers take note: A list burdened with a large number of bad addresses and inactive members can significantly reduce the yield from your bulk email campaigns, not to mention raising your bounce-back rate and running the risk of increasing spam complaints. Use an email address checker to prune and nurture your list like a …