If you are rigorous in your acquisition policies by using double opt-in procedures, your email marketing lists should be relatively free of spam-traps – those emails that can get your email service provider (ESP) placed on the blacklist and your company banned for sending spam emails. However, if you don’t have a policy to clean …
Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are legitimate addresses. Failing to do this can lead to an email list that is bogged down by inactive and …