To increase the chances of your emails reaching the inbox folder of your recipients, you can follow these best practices: 1. Build a quality email list: Ensure that your email list comprises individuals who have willingly opted in to receive your emails. Avoid purchasing or using third-party lists, as they often contain outdated or irrelevant …
Avoiding sending emails to role-based email addresses is a good practice to ensure better deliverability and engagement rates. Role-based email addresses are generic addresses that are typically used for specific functions within an organization rather than belonging to an individual. Examples include info@company.com, sales@company.com, or support@company.com. Here are some reasons why you should avoid sending …