To increase the chances of your emails reaching the inbox folder of your recipients, you can follow these best practices: 1. Build a quality email list: Ensure that your email list comprises individuals who have willingly opted in to receive your emails. Avoid purchasing or using third-party lists, as they often contain outdated or irrelevant …
An email bounceback, also known as a bounce or non-delivery report (NDR), occurs when an email fails to reach its intended recipient and is returned to the sender. Bouncebacks can indicate various problems with the delivery of an email, and understanding these issues is essential for maintaining good email deliverability. Here are some common problems …
Here are the top five email marketing tips to help you maximize the effectiveness of your campaigns: 1. Build a targeted and engaged email list: Focus on quality over quantity when it comes to your email list. Instead of simply aiming for a large number of subscribers, prioritize building a list of people who are …
Avoiding sending emails to role-based email addresses is a good practice to ensure better deliverability and engagement rates. Role-based email addresses are generic addresses that are typically used for specific functions within an organization rather than belonging to an individual. Examples include info@company.com, sales@company.com, or support@company.com. Here are some reasons why you should avoid sending …