An email list cleaner, also known as an email verifier or email validation tool, is used to maintain the quality and effectiveness of an email marketing list. Here are some reasons why you might need an email list cleaner: 1. Removing invalid email addresses: Over time, email addresses can become invalid or inactive. By using …
A high bounce rate is indeed considered undesirable for email marketers. Here are the main reasons why: 1. Email deliverability: When an email bounces, it means that it was not successfully delivered to the recipient’s inbox. This can negatively impact your email deliverability rates. Internet service providers (ISPs) track bounce rates as an indicator of …
Email list hygiene refers to the process of regularly cleaning and maintaining your email subscriber list to ensure it remains accurate, engaged, and free from inactive or problematic email addresses. It involves various practices aimed at improving the quality of your email list and maximizing the effectiveness of your email marketing campaigns. Here are some …
Spam traps are email addresses that are created or repurposed with the sole purpose of identifying and catching spam emails. They are typically not used by real individuals and are strategically placed in various locations, such as websites, forums, or public sources, to attract and collect unsolicited emails. There are two primary types of spam …