ListWise

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5 Reasons Why ListWise is the Best Email Cleaning Service

ListWise's simple but powerful email cleaning API

There are many email list cleaning services in the world and of course, everyone claims that they are the best email cleaning service. Here are five reasons why ListWise is the best email cleaning service in the world and why you should use ListWise always.

  1. Accuracy

    ListWise is the most accurate email list cleaning service in the world. Enough said.

  2. ListWise can clean every email address (including Yahoo and Hotmail)

    Most of the email cleaning services can’t clean Yahoo and Hotmail email addresses and mark these as Catch-All. ListWise can clean every Yahoo and Hotmail email addresses. However, don’t take our word for it, go ahead and try it for yourself.

  3. Detection of Spam-Trap Email Addresses

    We are proud to say that ListWise the best email cleaning service that able to detect spam-trap email addresses and domains. Sending emails to these email addresses will definitely blacklist your IPs or ruin your sending server’s reputation.

  4. Auto Typo Fixing

    It is common for people to make simple typos when opting-in via a web form on a website. However, this small typo can lead to quite a major disaster. For the most common typos, as the best email cleaning service, ListWise intuitively fixes them for you providing you with the best email cleaning service.

  5. Discounted Pricing

    Unlike other email cleaning services, we appreciate that email marketers have a budget to work to. From time to time we are able to offer our regular customers discounted pricing. If our pricing exceeds your budget, just let us know and we will see what we can do. You can email us, call us or message us on online chat.

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Grow Your Email List

Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list?

Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

If you haven’t started using a subscription form because you do not know how, most email service providers have subscription form tools that are user friendly and easily customisable to suit your needs. Using a subscription form generator allows you to generate a HTML form that can be used on your website. As the form is completed by visitors to your website, data is stored in your subscriber list saving you from the hassle of having to import them.

Subscription forms vary from hosted webpages to embedded forms that can be added easily on to your website to collect email subscribers. When someone visits your website and decides to subscribe, they are telling you that they are interested in your content and want to hear from you making them the subscribers that are most likely to engage with the content you send.

Having your email subscription form and links to the form on as many pages of your website as possible is a good way for potential and existing customers to interact with your business.

Once you have your subscription form link, you can choose to share it in various ways. Such as:

  • Adding your link in your email signature
  • Sending personal emails to your clients requesting them to subscribe
  • Including your link in your “About Us” page
  • Placing a link in a tab on your Social Media page
  • Holding free give always for lucky subscribers
  • Sharing your link at the end of any blog postIt may seem like too much but the more you share your form the more chance there is that someone will see it. 

How Email Marketers Can Cope With Gmail’s New Changes

Gmail subscribers and email marketing

Gmail has rapidly become one of the most popular email platforms around, outstripping its competitors in numbers of users and constantly looking for ways to improve the efficacy of its service.  Given the prominence of the service, Gmail’s recent rollout of the tabbed inbox concept is something that savvy email marketers should pay attention to and plan around, especially when it comes to email verification (avoiding being characterized as a spammer and having your emails blocked is more important than ever in the wake of these changes).

How has Gmail Changed?

Gmail’s tabbed inbox feature now lets Gmail subscribers who use the feature segment the emails they receive into the following sections: 

1)      Inbox:  Mainly personal messages.

2)      Promotions:  Messages focused on marketing items or services.

3)      Social:  This includes messages from social platforms such as Facebook, Twitter, etc.

4)      Updates:  Generally speaking, this will include messages related to various transactions.

5)      Forums:  Notifications of message board activity.

How Have These Changes Impacted Email Marketing?

It’s too soon to say exactly how the changes to Gmail will affect email marketing campaigns, however, early results do not appear to show any drastic drop-off in open rates thus far.  It’s unclear whether this is due to consumers choosing not to use the new tabbed inbox feature or whether some other factors are in play.  One possibility could be that since the effectiveness of email marketing arises largely from its appeal to consumers, those consumers are checking their promotional emails on a regular basis, thereby keeping open rates steady.  In any case, be sure that you clean up bad emails on a regular basis to keep your open rates as informative as possible.

Monitoring and Reacting to Open Rate Metrics

If you find that your open rates are suffering as a result of the changes to Gmail, one action to take is to request that your email contacts add you to their friends list, thereby moving your emails into their inbox tab.  This whitelisting approach also has the benefit of allowing you to identify your most valuable and motivated contacts.  As a result, you can segment your list into those who have whitelisted you and those who haven’t, and use the former group for some of your most exclusive email campaigns, given the added level of engagement with your products or services that these contacts have demonstrated.

In the wake of the changes to Gmail, keep a close eye on the relevant metrics, and use an email address checker when you add contacts to your list to make sure that it isn’t weighed down by bad addresses that can skew your open rates.

How to Get the Best Value Out of an Email Contact List

how to Review and analytics email campaign and Email Contact List

The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible.  How can you get the best value out of an email contact list?  A starting point is to keep your list clean, and practice email hygiene. Many people do not consider the importance of this point, but it is crucial to the health of your list.

·         When you sign up for an email service provider, opt in for the analytics package.  This may cost you a little bit of money, but it will save you a lot in the future – your online reputation and your pocketbook will thank you.

·         Review your analytics when you send out an email campaign.  You can glean a lot of information from the report after your email message has gone out – and that information may keep coming in for up to a week after you send out an email.

·         Always ensure that you use online email address verification when people sign up for your email list.  An opt in box should lead to a person receiving an email in their inbox to which they must confirm receipt.  This prevents people from receiving your freebie offer without providing a “real” email address.

·         Review your email list and eliminate any email addresses that have not opened your messages for the last month or two.  These people obviously no longer wish to receive your emails, although they can’t be bothered to unsubscribe.  Help them out and remove their email address from your list permanently.  If they want to receive your emails in the future, they can always resubscribe.

·         Check for unsubscribes in your email list count.  Ensure that these are permanently deleted from your subscriber list so that they do not count against you.  If there are less than 100, it is probably something you can accomplish yourself.  If there are plenty of them, you may need to get your email service provider to help you by deleting these unsubscribes.

If you have an extremely large list, an email scrubbing service can be the answer to keeping your list clean.  Every business owner should be building and growing their email list constantly, at every opportunity that they can find.  If you are not keeping your list clean, you are not getting the best value out of your email contact list.

Break Up Your List Growth Into Bite Sized Pieces

email marketing goal

List growth is a primary email-marketing goal; it always has a direct impact on your business results. You want to set realistic goals that you can measure, that means that it should be in reach and attainable, given the budget and resources available for email marketing. That overall goal needs to be there, to keep the overview. Instead of having one big number as a growth goal and just thinking up a bunch of tactics, the next step will be to break up that big number into smaller, more manageable pieces. Monitoring, improving and adjusting for changes require a more granular approach.

You can grow your list through gaining new opt-ins, but at the same time expect around one third of your list to become inactive each year – sadly, not every list member will actively follow your brand and company’s performance. Increasing new subscribers is very different than reducing unsubscribes or keeping current email lists subscribers engaged. Each of these two aspects should each have their own targets:

1. Cross opt-in

If you have several brands, lists or sub-lists, you can cross promote and get someone to opt-in for more than one list. These are different than completely new subscribers though. Which would you rather have: 1 person on 3 lists or 3 people on 1 list? The answer might be different depending on your brand and lists.

2. Organic growth

Growing your list via your own channels is a great way to get started and quickly gather more subscribers. People that show up at your doorstep (website, store) are on average more likely to be engaged already. Maybe you have already several sign up options on your site, including sign ups with each campaign you are doing, but still need to optimize them.

3. Active growth: Step outside your normal reach and get ‘em

This category is actually quite big – actively promoting new sign ups through external action. There are companies that can help you in running (email) lead capture campaigns. Literally you are paying to get those new subscribers. So there is budget involved, per campaign or per newly registered opt-in. You could also set up your own inbound marketing funnels. The point being that these promotions is often outside of your normal reach. The first step in these is to map your email list growth touch points.

When a company invests in growing their lists with the help of external companies, they often look at the cost per new subscriber, cost per acquisition (subscribers turning into customers) or payback period; the time it takes to earn back the investment.

4. Preventing the number of “unsubscribes”

You probably have seen some nice unsubscribe prevention tactics and examples before. The chances are that preventing unsubscribes isn’t the number one most interesting tactic to start with. If you, for instance, start sending more emails, the number of unsubscribes will increase, but is that a big problem?

Often people that are no longer interested in your product/service will leave your list. This should be the least of your worries – it is a self-cleaning effect and keeps your email list healthy. If you have a target for preventing unsubscribes, these shouldn’t be your concern. Instead, ask their unsubscribe reason and if they would still be interested in the product. You might find that unsubscribes are even a smaller issue than you had expected.

A stronger, and active list is the heart of your email program. It makes sense to put a strong focus on growing your email list. But don’t fall into the trap to treat all growth activities equal. Split them into smaller goals and work on each separately – giving priority to the activities that give the best dividends.