ListWise

Online email address verification

Thinking About Buying an Email List? Read This First!

Why not buy email list

We get it – being an email marketer is a tough gig. Compiling an extensive email list is hard enough work, but so is sending bulk emails without setting off those dreaded spam filters. Even if you’re not spamming – and I’m going to hope that if you’re reading this, you’re not – small mistakes here and there can be disastrous to your perception as a legitimate email marketer. And although it can be tempting, buying an email list is a mistake that can have grave consequences. Here are a few reasons why – and the list hygiene practices that can help you be a better marketer.

1. You don’t have permission

Email marketing is all about permission. Having your recipients opt in is crucial, since marketing messages from an unknown email sender will almost always look like spam. A recipient who is tired of receiving emails that he opted into will usually unsubscribe. A recipient who receives an unknown email will usually mark that email as spam. Anonymous email hygiene is a skill you must possess if you hope to look like a trust email source to all of your recipients.

2. You don’t have a relationship

Even if you’re not marked as spam, the fact that you are sending anonymous emails means you have no reason to believe that the recipients will want to read your emails or will respond to your marketing. You’re therefore better off not taking a risk and appearing as spam and instead focusing on a strong, organic list.

3. You’re likely buying bad accounts

 Online email address verification is big business for a reason. You don’t want to send emails to inactive accounts, since doing this makes you appear to spam filters as a spam address. The act of sending to a purchased email list alone makes you look like a spammer, so focus on building your own lists and gaining a strong recipient base. You’ll have much better results in the long run.

The Best Email List Money Can Buy

Best Email List Money Can Buy

If you’re a successful marketer, chances are you know by now that buying email lists is a bad idea. Not only can they be expensive, but they’re usually not effective in reaching potential customers and often put you at risk of being labeled as spam. I’ve even heard stories of purchased email lists leading to the suspension of entire email campaigns due to nearly universal spam filtering, so do your email hygiene a favor and stay away from the purchased lists. But if you can’t rely on buying lists, then how do you build a robust email list yourself?

Here are a few tips…

1. Always get permission 

Never scrape the web for email addresses or sneakily get them from your customers. Getting permission leads to higher read rates, and higher read rates means less emails deleted or marked as spam and more visits/purchases on your website. Oh, and provide a clear way to unsubscribe for your recipients lest you end up being marked as spam by default.

2. Give users a reason

 Just asking for an email address when a visitor comes to your website is often a good idea, but giving good reasons for an opt-in are even better. Giveaways and promotions are great ways to get emails. People are usually willing to receive a few emails once in a while for the chance to win something of value.

3. Quality newsletters are key

Newsletters that serve a function – say, ones that exclusively distribute you best deals and coupons – are great ways to get emails and spread the word about your emails. Each additional sign-up is going to be a high-value one, so no email scrubbing needed.

4. Get good software

 You’ll want to have good online email address verification capabilities as well as a way to automate your list maintenance and email sending. What better way to do this than a high-quality program that does it for you?