ListWise

email validation service

7 Tips for Cleaning your Email Lists

How to Cleaning Email List

Email list cleaning is a critically important part of reaching your customers with targeted email marketing messages. Poorly-maintained email lists with lots of invalid email addresses look like spam to most filters, so you’ll running the risk of missing many customers and losing your sending reputation if you don’t regularly clean your email lists using email list cleaning service like ListWise. Here are 7 tips to help boost your email list hygiene.

  • Verify email addresses

    When new users sign up, have them input their email addresses twice, then use an email validation service such as ListWise to make sure the email address is valid and real. This will avoid both typos and fraud on the part of your users.

  • Double opt-in

    Once a user signs ups, have him or she verifies that they want to continue receiving your service. This can be accomplished by email and will up your average engagement level significantly, you use our email sending product Maxmail for this.

  • Decide on bounces

    A bounce happens when you send to an “undeliverable” account. Oftentimes, this is because that account has closed or the user has blocked your address. Other times, the account may be experiencing technical difficulties or be set to “vacation” mode. Eventually, accounts that continue to bounce must be removed.

  • Check on feedback loops

    Using a quality tool (more on that in a moment), check to see if people are marking you as spam. If so, you should email them personally asking them to reconsider (as long as you aren’t actually spamming, of course).

  • Track open rates

    Some recipients have valid addresses but simply never open your emails. You should either try to engage these users with personalized emails or remove them completely.

  • Get quality email scrubbing software

    Good software will take a lot of the hard work out of email list cleaning. Plenty of programs are available, so choose one that fits your needs.

  • Be vigilant

    Email hygiene is one of those things that’s often swept under the rug. Don’t skip out on cleaning your email just because it seems like busywork.

Understanding the Dirty Business of Email Cleaning

how to Email Cleaning

Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services perform equally.

As dirty as the job is, making sense of how the email hygiene business works can be even messier. Some services make list cleaning appear very easy to do—some, in fact, merely sell the software so you can do it yourself. What makes it even more appealing is that the software sells for a fraction of what you would normally pay for a full cleaning service. Still others go so far as guaranteeing a 100% clean list all the time.

Sounds like a very cost effective solution, right?

Sadly, their claims are simply too good to be true. Wasting your time on ineffective software and empty promises can do more harm than good to your email marketing strategy, particularly to your IP reputation.

There are steps, however, that you can undertake to prevent anyone pulling a fast one on you. Asking questions will help shed light on which service legitimately provides the best service for your email marketing

What services do they offer?

Do they only clean the list or do they provide an email validation service as well? What type of addresses can they scrub off your list? Do they merely take out those with invalid domains? Are they able to take out “dead-end” email addresses, those generic and no-reply ones that can be usually found in bulk lists? Are they capable of taking out spam traps? How about addresses with typographical errors? Do they have the ability to correct them?

How much volume can they process on an hourly or daily basis? Would they be able to accommodate your volume? How clean can your list get after it gets processed?

These are just some of the questions you need to ask when discussing their service. They should also be able to effectively explain how they plan to clean your list. Be very wary when they cannot properly explain the process or use this response: “We cannot share that information as that is a trade secret.”

Do they provide you with after-market support?

If you decide to purchase an email list cleaning software, make sure that they provide a support hotline that you can reach for questions and concerns. You will likely have questions later after you’ve used the software for some time, and your provider should be able to address them.