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How to Get the Best Value Out of an Email Contact List

how to Review and analytics email campaign and Email Contact List

The email list that you build today can be worth a lot of money to you in the future, but you need to maintain that list in order to ensure that it is in the best shape possible.  How can you get the best value out of an email contact list?  A starting point is to keep your list clean, and practice email hygiene. Many people do not consider the importance of this point, but it is crucial to the health of your list.

·         When you sign up for an email service provider, opt in for the analytics package.  This may cost you a little bit of money, but it will save you a lot in the future – your online reputation and your pocketbook will thank you.

·         Review your analytics when you send out an email campaign.  You can glean a lot of information from the report after your email message has gone out – and that information may keep coming in for up to a week after you send out an email.

·         Always ensure that you use online email address verification when people sign up for your email list.  An opt in box should lead to a person receiving an email in their inbox to which they must confirm receipt.  This prevents people from receiving your freebie offer without providing a “real” email address.

·         Review your email list and eliminate any email addresses that have not opened your messages for the last month or two.  These people obviously no longer wish to receive your emails, although they can’t be bothered to unsubscribe.  Help them out and remove their email address from your list permanently.  If they want to receive your emails in the future, they can always resubscribe.

·         Check for unsubscribes in your email list count.  Ensure that these are permanently deleted from your subscriber list so that they do not count against you.  If there are less than 100, it is probably something you can accomplish yourself.  If there are plenty of them, you may need to get your email service provider to help you by deleting these unsubscribes.

If you have an extremely large list, an email scrubbing service can be the answer to keeping your list clean.  Every business owner should be building and growing their email list constantly, at every opportunity that they can find.  If you are not keeping your list clean, you are not getting the best value out of your email contact list.

How to Save Money on Your Email Marketing

How to Save Money on Email Marketing

Building your email list is not enough these days, you need to maintain it too.  Email hygiene is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding ways to save money when it comes to email marketing.  Here are a few ways that you can accomplish that…

1.       Regularly review your analytics after each email you send during a campaign.  How many emails were delivered, how many were opened, how many were “undeliverable”?  It can be expensive to use email services, especially when they base their prices on numbers.  An example would be that you pay $19 a month for a list of subscribers up to 450 large, but you are paying $29 for a list of 523.  When you review your analytics, you can see that of the 523 emails that you send, 83 emails are undeliverable.  By removing those “dead subscribers”, you will save yourself $10 a month because you are now back down to the basic service.

2.       Send the prescribed amount of allowed emails through your email service each month, no more and no less.  By sending more emails than the allowable amount, you may have to pay more for your email service.

3.       Remove subscribers that never open your emails.  They are basically taking up a spot on your list but they have either forgotten that they signed up to your list or that they want to be on your list.

4.       Sometimes people use fake email addresses to sign up for your email list.  By using the double opt-in method for email address verification you can ensure that these addresses are easily recognizable and quickly removed.

It is definitely more desirable to have a responsive list of subscribers that does not contain undeliverable addresses, unconfirmed subscribers, email addresses with typographical errors and fake email addresses.  Large lists can be extremely expensive and they do not always contain email addresses that are valid.

When you keep your email marketing list clean using an email scrubbing service, you can be certain that your list is 100% real, populated with people who want to be on your list and will actually open and read your emails when you send them out.