Marketing Word Crimes – Are You Guilty?

Free Gift Syndrome

If we don’t pre-plan and carefully review the content released by our marketing departments we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being real and relevant. The point is that marketing, especially with the rapid rise of its digital aspect has long moved away from impersonal one-way messaging. As a result communications are being looked at in terms of a two-way dialogue and you wouldn’t want to be making these mistakes when you are having a personal conversation with someone.

We’ve identified some common word crimes that you should be aware of before releasing your next piece of content:

1. EPICness

Hold your horses – not everything on the planet is epic, so stop using the word to describe everything about your brand and all it has to offer. Remove the word from your writer’s vocabulary and ensure you don’t use it again until it really goes out of style and you then have something truly epic to say. Carefully review what trendy words you are constantly repeating and try to remove them from your content as far as possible.

2. Free Gift Syndrome

There is no such thing as a Free Gift. You are in essence repeating yourself because if a gift wasn’t free, it wouldn’t be a gift in the first place. Speak more realistically when you have something to offer for nothing – there is no need to drive the message home in a way that it comes across as annoying. The same is true of using terms like advanced preview when it comes to letting your customers have a sneak-peek at a new product or line you are about to launch.

3. PEEK, don’t PEAK

Simple typographical errors could be detrimental to your internet marketing efforts. You want to give your customers a sneak peek, not ask them to climb to the peak of a mountain and find you there. While customers may understand that you have made a mistake, you still don’t want to risk this from happening because it’s a show of bad reviewing overall on the part of your brand.

Small crimes like this should not be overlooked in the scheme of bigger things because every little thing you do when it comes to digital marketing contributes to this bigger picture and repeating these mistakes could be equivalent to committing online suicide. The holidays are here and with it the rise of marketing material and clutter – you want people to read you over everyone else and ensuring your content is crime free will matter in the long run.