email marketing campaign

The Quick Wins of ListWise

The Quick Wins of ListWise

To any successful email marketer, an email list-cleaning engine is key. ListWise is the world’s simplest email list-cleaning solution adding value to email marketers across the globe. Through analyzing the results of hundreds of millions of email addresses, ListWise was designed to be more powerful than ever.

 In email marketing today, the work of email list-cleaning software helps prevent spam traps, the duplication of emails, typo fixing, and bounce-backs – ListWise fixes these faults, and so much more. It’s due to this reason that ListWise is considered to be the secret weapon behind every successful email marketer, separating the wheat from the chaff. Due to its simplicity, power and brilliance, the benefits of ListWise to any email marketer are vast:

1. Spam Trap Indicators

With the new improved product, ListWise now removes spam traps whilst cleaning email lists. A key investment within ListWise was that of placing resources to assist marketers in escaping the ‘spam trap’.  Checking against 58,989,323 potential traps, ListWise gives your list the greatest chance of being cleaned with accuracy and efficiency.               

In saying this, there are millions of suspected spam traps across the globe making it highly unlikely for any email list-cleaning software to be able to detect and remove all of them. Realizing this fact has meant that at ListWise, we don’t boast about having a 100% spam trap free solution, instead we promise our product cleans lists better, faster and cheaper than anyone else on the planet.

2. Clean Data = Clean Marketing

For the majority of bulk marketers, those who send high volumes of emails for campaigns etc. know the value of decent, clean data. In terms of ListWise, the data cleaning is done through our global network allowing ListWise to reference your data against known bounced emails and spam traps. By doing this, ListWise essentially allows for a surefire clean list. ListWise does this by separating the ‘clean’, ‘invalid’, ‘duplicates’ and ‘bounces’ off your email list so you have a complete breakdown and can download the valid addresses. In doing this, ListWise allows Email Marketers the element of time and clean marketing through removing unnecessary hassles like ‘bounce-backs’.

3. Extra Accurate Emails

ListWise offers customers the quick win of producing extra accurate emails. With delivering high volumes of mail across freemail ISPs being a persistent challenge, ListWise gives email senders a breakdown of the numbers and percentages of freemail addresses in your list. In so doing, this allows bulk senders to develop strategic game plans to cater to particular ISPs.

Accordingly, it goes without saying that the quality of your email lists go hand-in-hand with the quality of responses you receive from your marketing campaigns. By sending to clean email addresses, your ISP rejections are kept relatively low ensuring a consistent, long-term inbox delivery rate across all major ISPs.

4. Precision Automatic typo-fixing

Typos are a common mistake in many areas of the digital world. Yet, one minor typo when opting-in via a web form on a website can amount to major discrepancies within a bulk marketing campaign. For email marketers, ListWise fixes the most common typos for you. This is generally the missing ‘@’ symbol and incorrect domain names, allowing for flexibility within any email marketing campaign. 

These Quick Wins of ListWise work hand-in-hand when producing successful high volume email-marketing campaigns. The simplicity, power and brilliance of ListWise proves it helps sustain campaigns while allowing email marketers luxuries such as time, clean data and reliable email lists. 

Improving ROI with Email Hygiene

how to improve conversion rates in email marketing

What determines email marketing success?

There are many factors that determine the success of your email marketing campaign. You must get the right people to sign up. You need to provide engaging content. Your copy must catch the attention and appeal to your audience. You must segment your list so that you efforts are targeted. You must do all of these things consistently because conversion doesn’t happen overnight.

There’s an even more important factor from which everything hinges: a clean email list. It doesn’t matter how many of your customers subscribe, how good your content and copy are, or how efficiently targeted your list is—if your list is replete with bad and invalid addresses, your email marketing efforts will be negatively affected because your subscribers will not receive your email communication. After all, if your subscribers don’t receive your messages, how will you expect them to convert?

How does email hygiene improve conversion rates?

Your email list forms the foundation of your email marketing. And no, it’s not about merely building a long subscriber list. Sure, you want to reach as many of your customers as possible. But you want a good quality list or well-targeted subscribers.

Your email list hygiene affects your online reputation. Your online reputation, in turn, affects email deliverability.

ISPs look closely into your online reputation. ISPs are wary of spammers and will protect their subscribers from unwanted mail. If they deem your reputation suspicious or dubious, they are likely to block communication coming from you.

To ascertain your reputation, ISPs look into your bounce rate—that is, how many times your emails bounce back or are returned to you. If you have a relatively high bounce rate, they will consider you a spammer and limit, if not ban altogether, communication from you.

How do I ensure email hygiene?

Frequent email data scrubbing is key to email list hygiene. You need to look out for the following types of email addresses:

1.     Fake addresses. These addresses don’t exist and will increase your bounce rates.

2.     Spam traps. These addresses are essentially bait, used by ISPs to identify spammers.

3.     Addresses with typographical and syntax errors. Some typographical errors can be corrected by some email cleaning software, but addresses with syntax errors need to be removed.

4.     Role or department accounts. These are accounts that usually begin with sales@, webmaster@, info@ or something similar. They are not personal email addresses; they were created to receive specific types of mail.

Most if these addresses can be flagged and corrected or removed by email scrubbing software, so make sure that you include this important tool in your campaign.