Email List Verification Services

Grow Your Email List

Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media on to your mailing list?

Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

If you haven’t started using a subscription form because you do not know how, most email service providers have subscription form tools that are user friendly and easily customisable to suit your needs. Using a subscription form generator allows you to generate a HTML form that can be used on your website. As the form is completed by visitors to your website, data is stored in your subscriber list saving you from the hassle of having to import them.

Subscription forms vary from hosted webpages to embedded forms that can be added easily on to your website to collect email subscribers. When someone visits your website and decides to subscribe, they are telling you that they are interested in your content and want to hear from you making them the subscribers that are most likely to engage with the content you send.

Having your email subscription form and links to the form on as many pages of your website as possible is a good way for potential and existing customers to interact with your business.

Once you have your subscription form link, you can choose to share it in various ways. Such as:

  • Adding your link in your email signature
  • Sending personal emails to your clients requesting them to subscribe
  • Including your link in your “About Us” page
  • Placing a link in a tab on your Social Media page
  • Holding free give always for lucky subscribers
  • Sharing your link at the end of any blog postIt may seem like too much but the more you share your form the more chance there is that someone will see it. 

Thinking About Buying an Email List? Read This First!

Why not buy email list

We get it – being an email marketer is a tough gig. Compiling an extensive email list is hard enough work, but so is sending bulk emails without setting off those dreaded spam filters. Even if you’re not spamming – and I’m going to hope that if you’re reading this, you’re not – small mistakes here and there can be disastrous to your perception as a legitimate email marketer. And although it can be tempting, buying an email list is a mistake that can have grave consequences. Here are a few reasons why – and the list hygiene practices that can help you be a better marketer.

1. You don’t have permission

Email marketing is all about permission. Having your recipients opt in is crucial, since marketing messages from an unknown email sender will almost always look like spam. A recipient who is tired of receiving emails that he opted into will usually unsubscribe. A recipient who receives an unknown email will usually mark that email as spam. Anonymous email hygiene is a skill you must possess if you hope to look like a trust email source to all of your recipients.

2. You don’t have a relationship

Even if you’re not marked as spam, the fact that you are sending anonymous emails means you have no reason to believe that the recipients will want to read your emails or will respond to your marketing. You’re therefore better off not taking a risk and appearing as spam and instead focusing on a strong, organic list.

3. You’re likely buying bad accounts

 Online email address verification is big business for a reason. You don’t want to send emails to inactive accounts, since doing this makes you appear to spam filters as a spam address. The act of sending to a purchased email list alone makes you look like a spammer, so focus on building your own lists and gaining a strong recipient base. You’ll have much better results in the long run.

Turn Your Email into a Solid Branding Tool

email marketing program

In email marketing, marketers are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect your brand image and how a recipient views your company? Let’s look at the branding effects of the email channel and how to utilize email marketing to its full potential.

All the products you use are brands. Email marketing can be a uniquely strong branding tool, if it is used correctly. So what does that mean for the email marketer?

  • What is in a name?

Imagine you owned a small piece of real estate in your buyers’ brains. Which message would you like to see in there and when should it pop-up?

A brand is the way that customers recognize your business and an anchor for how they perceive you. A logo and brand name are there to be recognizable – and represent the business and intentions of an organization. You know that by being top-of-mind and a trusted brand stacks the deck in your favour – it is that little piece of brain real estate.

A brand is carried by all their brand communication: visual, written and across all channels. That includes your website, customer service, shop, blog articles, products and of course, your email marketing.

  • More depth than just the product

A strong brand offers more depth than just a product or a service. Organizations that think “a car is a car” or “a shop is a shop” won’t get past promotions that sum up product features and discounted prices. Branding is the reason why people choose Coca-Cola instead of an unknown store brand even if it is more expensive. There is so much more possible through branding and positioning.

  • Branding and your email-marketing program

When synchronizing your brand and your email-marketing program, it is important – or rather critical – to have a clear view of what your current brand is. A well-defined brand can serve as a starting point and a measuring stick value for evaluating your email marketing strategy and individual campaigns.

  • Test your email on branding value

With every email you are making a conscious contribution to how your subscribers will perceive your brand now and in the future. Below are key ways for you to analyze the branding value of your email.

  1. What is your core message, slogan if you will, and is this reflected in your email?
  2. What makes your brand unique?
  3. Is the tone of voice and imagery consistent?
  4. What types of people do your products and services attract? Are your emails suitable/catered to them?
  5. What does (and should) your target audience think about your current brand and does it match?
  • Beyond consistency

As an email marketer understanding branding and consistency before embarking on any email campaign is a must. Consistency is an important part of branding. You want to be recognized and your message to stay top of mind. Repeating and amplifying a message will reinforce it.

Sending out two conflicting messages might confuse your subscribers. Logo, color usage and tone-of-voice are all contributors to your brand. Make sure they are in place, but don’t define your whole brand. Next time you send out an email, just consider if your message is amplifying or sabotaging the way subscribers experience your brand

Marketing Word Crimes – Are You Guilty?

Free Gift Syndrome

If we don’t pre-plan and carefully review the content released by our marketing departments we may fall into the trap of committing word crimes that could be heinous to our marketing efforts. Repeating yourself, constantly using trendy lingo and redundant phrasing all fall into this category and make your marketing efforts fall short of being real and relevant. The point is that marketing, especially with the rapid rise of its digital aspect has long moved away from impersonal one-way messaging. As a result communications are being looked at in terms of a two-way dialogue and you wouldn’t want to be making these mistakes when you are having a personal conversation with someone.

We’ve identified some common word crimes that you should be aware of before releasing your next piece of content:

1. EPICness

Hold your horses – not everything on the planet is epic, so stop using the word to describe everything about your brand and all it has to offer. Remove the word from your writer’s vocabulary and ensure you don’t use it again until it really goes out of style and you then have something truly epic to say. Carefully review what trendy words you are constantly repeating and try to remove them from your content as far as possible.

2. Free Gift Syndrome

There is no such thing as a Free Gift. You are in essence repeating yourself because if a gift wasn’t free, it wouldn’t be a gift in the first place. Speak more realistically when you have something to offer for nothing – there is no need to drive the message home in a way that it comes across as annoying. The same is true of using terms like advanced preview when it comes to letting your customers have a sneak-peek at a new product or line you are about to launch.

3. PEEK, don’t PEAK

Simple typographical errors could be detrimental to your internet marketing efforts. You want to give your customers a sneak peek, not ask them to climb to the peak of a mountain and find you there. While customers may understand that you have made a mistake, you still don’t want to risk this from happening because it’s a show of bad reviewing overall on the part of your brand.

Small crimes like this should not be overlooked in the scheme of bigger things because every little thing you do when it comes to digital marketing contributes to this bigger picture and repeating these mistakes could be equivalent to committing online suicide. The holidays are here and with it the rise of marketing material and clutter – you want people to read you over everyone else and ensuring your content is crime free will matter in the long run.

Sender Reputation During the Holiday Season

Blog - Receiving Email Marketing

During the holiday season, retailers send an increased volume of emails to clients with special offers and promotions. In fact, according to Experian Marketing Services, email volume surged 13% higher in the 2018 holiday season compared to the 2017 holiday season. In addition, the increase in email volume led to a 9 % rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

Email is a critical communication channel

Clearly, email is a critical communication channel for the holiday season. However, with increased volume sent to potentially inactive subscribers, comes some vulnerability. And with increased pressure to perform, retailers look to increase their volume of communications and the size of their database.

Sending to inactive subscribers or inaccurate email addresses can expose retailers to sender reputation problems. This is the rating a given domain has with Internet Service Providers, which can affect their ability to reach a subscribers inbox.

Since every ISP calculates sender reputation differently, it is important that retailers understand the top factors affecting sender reputation and work to prevent any errors. Some of the main factors is the volume of email sent, spam trap hits and blacklists, and complaint and hard bounce rates. Perhaps the most worried about factor is that of ‘spam trap hits’.

spam complaints

If you are receiving more than one spam complaint for every 1000 emails sent then this could be damaging to your sender reputation. Most people are familiar with the “Report Spam” button on their email client. When this is clicked on a spam complaint is logged at the ISP level or it is also relayed back to the sender if they are a part of a feedback loop. A good way to reduce your spam complaints is to ensure that all of your subscribers are opt-in.

As volume picks up during the holiday season, so does the risk of deliverability issues. This increased volume can exacerbate any problems that may exist with the email database. And problems certainly exist today in many email databases. On average, U.S. organizations believe a quarter of the information in their database is inaccurate. This has led to many problems for organizations in the last 12 months, including spam trap hits, blacklisting and trouble reaching the inbox.

While 88% of organizations manage their email database in some way, it is important that information be validated and data management methods refreshed prior to the holiday season. Marketers should be sure to review opt-out requests, bad emails and inactive subscribers prior to the start of holiday campaigns. This will help improve some of the leading causes of deliverability issues.

Sending to inaccurate or inactive email addresses can have serious impacts on your email sender reputation. Be sure your email database is ready this holiday season before increased volumes.