ListWise

email list validation software

Does your Website need a Re-Vamp?

Does your Website need a Re-Vamp

With the world increasingly leaning towards a digital focus, it is practically unheard of for a brand to have no online visibility. This means having a website is an absolute must. This is why virtually every brand has a functioning website. At this point, the thing to ask yourself is whether the website meets current user trends and is relevant to the changes in user patterns. A first, simple question to ask is if you only have your products on display on your site or if people can actually make a purchase online.

A website redesign can be a very costly affair however, so start by taking a good look at your current site and asking yourself some of these very pertinent questions before you make your decision:

1. Is it Mobile-Friendly?

Because mobile internet usage is on a staggering rise, it makes no sense to have a site that hasn’t been optimized for mobile platforms. This means you need to have incorporated a responsive design into your site or else you are losing out on a huge audience.

2. Digital Media Connectivity

Including links or buttons that take customers to your various social media sites, blogs, forums etc. is something you can’t afford to do without in this digital savvy era. It makes it easier for readers to share or tweet your information online and make you a more visible brand overall. It also helps all your online media to be integrated through one primary platform.

3. Improve Usability

Ask a stranger to look for a random product on your site. If it takes too long or confuses them you could be losing out on a potential buyer just by making things difficult for them. Just like your physical store is designed to create a seamless shopping experience, so should your website.

4. Is your site reflecting the new you?

If your brand or visual identity has undergone a rebranding that you have adapted to all physical elements of your company, ensure that your website also has undergone the same changes. Sometimes this may be more than just replacing logos and may require an entire rethink of the layout.

5. Are you Up-to-Date?

In most cases, news sites carry more up to date information on your brand than your actual website does. You need to ask yourself if your current site allows you to update information regularly. Look into adding a ticker on the home page that will keep all readers informed of the latest information from your company.

If you have your answers in hand, then you will know if your site needs a re-vamp. Sometimes, it’s also good to give your site a new look and feel. In doing this, you are engaging the attention of your readers and not boring them with the same look from year to year. 

We are currently upgrading the ListWise website, if there are any features you would like to see please comment below. 

What to Delete from Your Email Marketing List

Email Marketing List

Better spam filters, savvier email recipients, and dramatic changes at some of the largest email providers make sending mass emails more and more difficult for email marketers. In the past, building big lists and sending never-ending strings of promotional emails was a typical marketing strategy. Today, email marketers are required to be better if they want to reach consumers with promotional content.

LIST CLEANING

One of the most important aspects to a strong email marketing strategy is email list cleaning. List cleaning involves using an email address checker to ensure that every address on your list is valid. While there are many reasons to make sure that you are sending only to valid email addresses,here are some of the top things to look for when cleaning your lists:

1.      Duplicate emails – Sometimes people sign up for your lists more than once, and sometimes they sign up under two different email addresses. Using software to both remove identical duplicates and cross-check other information to remove second email addresses will cut down on the number of wasted emails you send.

2.      Invalid addresses – This should preferably be done on the front end of your campaign. When someone signs up for your list and provides and email address, employ a strong address checker to validate the provided email. Someone may deactivate their email account after signing up for your list, however, so monitoring addresses you already have is essential. Remove email addresses that “bounce” more than 3 times for best results.

3.      Inactive emails – Even if an email address is valid, you don’t want to send to a generic account that isn’t monitored nor to an account that doesn’t belong to the intended recipient. Good software can look for “suspicious” email accounts that look generic and can also send emails asking subscribers to confirm whether they’d like to continue receiving your emails. Anyone that ignores several of these emails can likely be removed from your lists.

THE TAKEAWAY

Why clean your lists? Because the more invalid address you send to, the more you look like a spammer to email spam filters and the less likely you are to carry a high degree of trust when emailing consumers. Staying on top of your lists is also essential for tracking your mass email statistics, since inactive email addresses are not good for benchmarking your email practices. Take a look at your lists regularly for best results.

How to Save Money on Your Email Marketing

How to Save Money on Email Marketing

Building your email list is not enough these days, you need to maintain it too.  Email hygiene is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. One of the most important aspects of list maintenance for every small business owner is finding ways to save money when it comes to email marketing.  Here are a few ways that you can accomplish that…

1.       Regularly review your analytics after each email you send during a campaign.  How many emails were delivered, how many were opened, how many were “undeliverable”?  It can be expensive to use email services, especially when they base their prices on numbers.  An example would be that you pay $19 a month for a list of subscribers up to 450 large, but you are paying $29 for a list of 523.  When you review your analytics, you can see that of the 523 emails that you send, 83 emails are undeliverable.  By removing those “dead subscribers”, you will save yourself $10 a month because you are now back down to the basic service.

2.       Send the prescribed amount of allowed emails through your email service each month, no more and no less.  By sending more emails than the allowable amount, you may have to pay more for your email service.

3.       Remove subscribers that never open your emails.  They are basically taking up a spot on your list but they have either forgotten that they signed up to your list or that they want to be on your list.

4.       Sometimes people use fake email addresses to sign up for your email list.  By using the double opt-in method for email address verification you can ensure that these addresses are easily recognizable and quickly removed.

It is definitely more desirable to have a responsive list of subscribers that does not contain undeliverable addresses, unconfirmed subscribers, email addresses with typographical errors and fake email addresses.  Large lists can be extremely expensive and they do not always contain email addresses that are valid.

When you keep your email marketing list clean using an email scrubbing service, you can be certain that your list is 100% real, populated with people who want to be on your list and will actually open and read your emails when you send them out.

Email Deliverability – Not Getting Easier!

Email Deliverability

Deliverability is the way to measure the percentage of how many marketing emails you deploy actually make it to the inbox of the recipient. Despite email marketing implementing practices such as permission-based marketing, sometimes emails still don’t have a guaranteed deliverability date – they are being treated as SPAM or being blocked outright. For a marketer who has made all the right decisions this can be frustrating – you’ve asked for permission to feed a customer your content and he or she is still not getting it!

The ability to have effective inbox deliverability differs at different points in the year – at the end of the year when the rate of sending email is higher, the deliverability rate also increases. Chance are, however, your recipient is merely deleting the high volume of marketing emails in their inbox without even bothering to mark it as SPAM.

Research shows that this deliverability rate differs based on the industry the marketer originates from. For instance, healthcare and beauty products seemed to have one of the highest email deliverability rates while software products have the lowest.

Another thing to consider is that if the largest number of your recipients is on Gmail, your messages are being sent to an alternate tab that filters all promotional material separately. This could however work positively for you at points – when a reader consciously opens the promotions tab, they are probably in the mood to know what you have on offer for them and make the decision to open and read your email themselves.

email is spam or not?

ISPs are also changing the way emails are being filtered with reputation based spam filters that are far more effective at being able to ascertain if an email is spam or not. This has resulted in ISPs making a conscious shift towards engagement based spam filters as well that are even more effective at identifying spam.

While your emails may not be getting delivered as effectively as you would like, the good news is that the global email deliverability hasn’t changed drastically over the years. The currently available tools and platforms have continued to challenge marketers to be on top of their game and deliver content that matters.