email list scrubbing software

How to Clean a Grubby Email List

How to Clean a Grubby Email List

Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are good addresses.  Failing to do this can lead to an email list that is bogged down by inactive and bad addresses that hurt the ROI of your campaigns.  It can also damage your reputation with ISPs by generating spam complaints and high bounce rates.  Some tips for keeping your list clean on an ongoing basis, in conjunction with your email hygiene software, are listed below.

Remove Bad Addresses

Whether they have gone bad over time or are due to lax email validation policies in your lead acquisition process, it’s important to use an email address checker to identify and remove bad email addresses from your list on a regular basis to avoid damaging your standing with your ESP.  Check your bounceback reports for invalid addresses and run a duplicate address check as well to remove dupes from your list.

Remove Unsubscribes Promptly

A lead who doesn’t want to be on your list should be removed as soon as you receive their unsubscribe request.  Tardiness in removing them may cause some of your emails to be categorized as spam, hurting your sender reputation.

Look for Alias Addresses

These email addresses, such as sales@ and info@ often cause delivery failures as all the addresses associated with them may not have opted-in to receive your emails.  Remove these addresses from your list when you find them.

Attempt to Re-Engage Inactives

Leads that have not responded to any of your emails after a certain amount of time should be considered inactive and either deleted from your list or moved to an inactive file.  Before doing this, however, attempt to re-engage them by sending an email validation message designed to elicit a response, either by asking them to update their contact data or preferences or by offering them a special deal of some sort.

Segment Your List

In addition to making sure that your main list is focused on active contacts, you may also want to segment your list further by demographics, buying behavior, or some other metric.  This allows you to launch targeted campaigns to a customer base that is predisposed to look favorably on your offer.  By sending focused emails, you also are likely to cut down on unsubscribes and spam complaints, helping keep your sender reputation high as well as increasing potential conversions and sales from your campaigns.

Thinking About Buying an Email List? Read This First!

Why not buy email list

We get it – being an email marketer is a tough gig. Compiling an extensive email list is hard enough work, but so is sending bulk emails without setting off those dreaded spam filters. Even if you’re not spamming – and I’m going to hope that if you’re reading this, you’re not – small mistakes here and there can be disastrous to your perception as a legitimate email marketer. And although it can be tempting, buying an email list is a mistake that can have grave consequences. Here are a few reasons why – and the list hygiene practices that can help you be a better marketer.

1. You don’t have permission

Email marketing is all about permission. Having your recipients opt in is crucial, since marketing messages from an unknown email sender will almost always look like spam. A recipient who is tired of receiving emails that he opted into will usually unsubscribe. A recipient who receives an unknown email will usually mark that email as spam. Anonymous email hygiene is a skill you must possess if you hope to look like a trust email source to all of your recipients.

2. You don’t have a relationship

Even if you’re not marked as spam, the fact that you are sending anonymous emails means you have no reason to believe that the recipients will want to read your emails or will respond to your marketing. You’re therefore better off not taking a risk and appearing as spam and instead focusing on a strong, organic list.

3. You’re likely buying bad accounts

 Online email address verification is big business for a reason. You don’t want to send emails to inactive accounts, since doing this makes you appear to spam filters as a spam address. The act of sending to a purchased email list alone makes you look like a spammer, so focus on building your own lists and gaining a strong recipient base. You’ll have much better results in the long run.

How to Tweak your Blog to Attract Subscribers

relevant information in marketing and Idea

Having a marketing blog for your brand isn’t just about a chance to expel expertise on your brand to make you feel good about yourself. A blog needs a purpose – and readers! If people aren’t subscribing to your blog, you might as well not have one. If you feel like your blog is in a similar rut, here are some simple tweaks you can make to start improving engagement with your content:

1. Depending on the type of brand you are, ideally you should also pick a blog theme or template that works for you. If you are a fun brand, pick something vibrant and visual for instance. Also remember to pick a theme that you can easily customize with your brand mnemonics and colours so that people will know they are coming to an official source.

2. You should also ensure that all pertinent information is easy discoverable, in addition to your regular posts. For instance, ensure that you have either a right or left column with links to hash tags etc. and also have a detailed about page that readers could go to for overall information on your company and brand.

3. Remember that it’s less about a pretty looking layout and more about human functionality when it comes to the core construct of your blog. Form and functionality is core to a maintaining a good blog so that readers can easily navigate through it and find related or relevant information.

4. Ensure that you minimalize the amount of text you use, intersperse with photographs and/or info-graphics where required. People are not coming to you to read a novel – then want quick, pertinent information and you need to be able to structure your posts in a manner that will give them just that.

5. Ensure that each of your posts has an opt-in to your blog. Place it strategically so that you have the chance to continuously increase regular readership and having an offer coupled with your opt-in won’t hurt either. Just ensure that you are offering something relevant to your brand.

6. Ensure that your blog is optimized to be accessible on mobile platforms such as smartphones and tablets. Chances are your readers will only find the time to absorb information like this when they are on the go and have nothing else to do.

7. Pay close attention to the comments that your readers leave behind. Chances are they might convert into leads and thereafter sales. The point of having a blog after all is to enhance your marketing efforts and bring your customers closer to the purchase.