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5 Simple Principles for Your Email Marketing

Simple Principles for Email Marketing

As the popularity of email marketing has grown, email inboxes have become increasingly cluttered, making it more difficult than ever to grab the attention of consumers.  As a result, your email marketing should follow the 5 simple principles listed below to give your messages the best chance of getting read and acted on by busy consumers, and to allow you to make sure your list contains valid email addresses so it can reach its full potential.

1)      Put your best foot forward.  Your subject line can make or break your campaign.  If it doesn’t pique the interest of your contacts it only takes a second for them to hit the delete button.  Keep it snappy and leave your prospects wanting more – a desire that can only be satisfied by opening your email.

2)      Keep your text short but sweet.  In this day and age consumers, for the most part, don’t have the time or inclination to read lengthy emails.  Get to the point quickly and keep your paragraphs concise and your language pithy.  If you have more detailed information that you’d like to impart to your contacts offer them a link to your website, or to download a white paper.  This allows you to get your point across without losing your audience, while offering more detailed information to those who want it.

3)      Incentivize your audience.  Nothing motivates consumers like getting a good deal or a bonus of some sort.  Even if the incentives you provide aren’t tremendously significant in terms of savings, just the fact that you are offering them is likely to improve the results of your email marketing efforts.

4)      Keep your list clean.  Designing great emails is one part of the email marketing process, but if your list is weighed down by a bunch of bad email addresses and inactive contacts it can defeat your efforts to maximize the results of your campaigns.  Make sure that you are checking your email software bounceback reports on a regular basis so that you can check email address validity and remove bad addresses.

5)      Reach out to inactives.  In addition to getting rid of bad emails, dealing with inactives is another important element of getting the most out of your list.  An excessive number of inactive contacts on your list can reduce your open rates and cause you to spend resources fruitlessly.  Send reactivation emails to entice your inactives to become active again, and if they don’t respond remove them from the list.  This combined with the use of email list scrubbing services should keep your list full of contacts that are ready and able to act on your email marketing messages.

Understanding the Dirty Business of Email Cleaning

how to Email Cleaning

Email list cleaning is dirty work, but somebody has got to do it. Fortunately, there are several email list scrubbing services available online that make the whole job a lot more sanitary. However, before you rejoice in the knowledge that there is help at hand, you need to understand that not all list cleaning services perform equally.

As dirty as the job is, making sense of how the email hygiene business works can be even messier. Some services make list cleaning appear very easy to do—some, in fact, merely sell the software so you can do it yourself. What makes it even more appealing is that the software sells for a fraction of what you would normally pay for a full cleaning service. Still others go so far as guaranteeing a 100% clean list all the time.

Sounds like a very cost effective solution, right?

Sadly, their claims are simply too good to be true. Wasting your time on ineffective software and empty promises can do more harm than good to your email marketing strategy, particularly to your IP reputation.

There are steps, however, that you can undertake to prevent anyone pulling a fast one on you. Asking questions will help shed light on which service legitimately provides the best service for your email marketing

What services do they offer?

Do they only clean the list or do they provide an email validation service as well? What type of addresses can they scrub off your list? Do they merely take out those with invalid domains? Are they able to take out “dead-end” email addresses, those generic and no-reply ones that can be usually found in bulk lists? Are they capable of taking out spam traps? How about addresses with typographical errors? Do they have the ability to correct them?

How much volume can they process on an hourly or daily basis? Would they be able to accommodate your volume? How clean can your list get after it gets processed?

These are just some of the questions you need to ask when discussing their service. They should also be able to effectively explain how they plan to clean your list. Be very wary when they cannot properly explain the process or use this response: “We cannot share that information as that is a trade secret.”

Do they provide you with after-market support?

If you decide to purchase an email list cleaning software, make sure that they provide a support hotline that you can reach for questions and concerns. You will likely have questions later after you’ve used the software for some time, and your provider should be able to address them.

How to Make Big Money for a Small Email List

how to Make Big Money for a Small Email List

Every business owner knows that they must build an email list in order to make money, but did you know that even a small list can pull in big profits?  If your list is a bunch of subscribers who are engaged with you and plugged into your content they will want to receive your emails which means that you are more than halfway to profit already.  An important part of building a valuable list is to keep it clean with regular email hygiene…

What is email hygiene?  Simply put, it is the process of cleaning an email list so that every email address that remains on your subscriber list is valid and responsive.  There will be many types of email addresses on your list that should not be there, and you may not even be aware of these until you take a good look at your subscriber list.  Here are some examples of email addresses that need to be removed:

1. Fake email addresses 

addresses that do not exist – sometimes people try to sign up with these because they think they can grab your freebie by fooling you.  The truth is that your auto responder will flush them out and they will get nothing, but you get a fake address to plug up your list.

2. Unconfirmed subscribers 

these should be deleted because these are probably people who were hoping to get a freebie without having to sign up to another list.

3. Distribution email addresses

addresses where the email you send goes to more than one person – a whole department of people.  This is a spam complaint waiting to happen.

If your list is fairly small, you won’t have an issue cleaning it yourself, but as it grows you may find that you need some help with email list scrubbing services.  Don’t try to do it all yourself, it is far too much work and you have better things to do with your valuable time, like writing great content for your subscribers!

When you send out emails to your list, send them good and useful information that they cannot find anywhere else.  Let them in on your own little “secrets” and information that can help them to succeed or do whatever it is that you are promoting in your niche.  Your subscribers will grow to trust you and this is what you want – building a successful relationship with them.  Once you have the trust of your subscribers then you can suggest products to them or sell to them.  Keeping your list clean with a good email hygiene solution should be an important part of your business

Email Hygiene Defined

How do you define email hygiene?

How do you define email hygiene?

As the name suggests, email hygiene entails keeping a clean email list. It means that all the addresses comprising the list is valid, active and does not bounce out any email communication coming from you.

With email hygiene, quality trumps quantity.

Why is email hygiene important?

Email hygiene determines your online reputation, which, in turn, determines your deliverability rates. A good list means that you minimize email bounces, which ISPs frown upon because they equate bouncing mails to spam. If you send out emails that bounce too many times, ISPs are likely to put you on their black list and completely block out all of your emails to their subscribers.

The last thing you want as an email marketer is to have a tainted online reputation. This gets in the way of communicating with your customers; it gets in the way of email marketing success.

How do I maintain a clean list?

Keeping a hygienic list is easier than you think. There are email list scrubbing services and email validation services that do the dirty work for you—you need not go through hundreds, if not thousands, of email addresses manually.

But what exactly do these services look out for? Here’s a brief rundown of the types of email addresses that these services flag:

1.     Typographical errors. Having email addresses that end in “.con” or “.co,” instead of “.com” happen more often than you think. Some errors also involve syntax errors.

2.     Role accounts and role addresses, such as info@, queries@, sales@, and “suppor@ addresses. These accounts are not owned by a single person, but are instead owned by an organization. Marketing communications received by these addresses are likely to be flagged as spam by their owners.

3.     Addresses that contain hot button words, such as spam or junk

4.     Duplicate email addresses

5.     Spamtraps or honeypots, which are snares used by ISPs to trick spammers. Anyone caught by ISPs using these traps will be flagged as a spammer.

6.     Abandoned email addresses. Some email addresses, particularly those from free webmail services, are meant to be disposed of after serving their purpose—usually to bypass sign ups or registration that requires providing an email address.

7.     Invalid domains. Some domains have since closed down or have moved elsewhere, rendering some email addresses invalid after some time. This happens quite often, so it’s important to review your list often.