ListWise

email list cleaning

5 Reasons Why ListWise is the Best Email Cleaning Service

ListWise's simple but powerful email cleaning API

There are many email list cleaning services in the world and of course, everyone claims that they are the best email cleaning service. Here are five reasons why ListWise is the best email cleaning service in the world and why you should use ListWise always.

  1. Accuracy

    ListWise is the most accurate email list cleaning service in the world. Enough said.

  2. ListWise can clean every email address (including Yahoo and Hotmail)

    Most of the email cleaning services can’t clean Yahoo and Hotmail email addresses and mark these as Catch-All. ListWise can clean every Yahoo and Hotmail email addresses. However, don’t take our word for it, go ahead and try it for yourself.

  3. Detection of Spam-Trap Email Addresses

    We are proud to say that ListWise the best email cleaning service that able to detect spam-trap email addresses and domains. Sending emails to these email addresses will definitely blacklist your IPs or ruin your sending server’s reputation.

  4. Auto Typo Fixing

    It is common for people to make simple typos when opting-in via a web form on a website. However, this small typo can lead to quite a major disaster. For the most common typos, as the best email cleaning service, ListWise intuitively fixes them for you providing you with the best email cleaning service.

  5. Discounted Pricing

    Unlike other email cleaning services, we appreciate that email marketers have a budget to work to. From time to time we are able to offer our regular customers discounted pricing. If our pricing exceeds your budget, just let us know and we will see what we can do. You can email us, call us or message us on online chat.

Click here to log in to the ListWise application.

How to Clean a Grubby Email List

How to Clean a Grubby Email List

Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are good addresses.  Failing to do this can lead to an email list that is bogged down by inactive and bad addresses that hurt the ROI of your campaigns.  It can also damage your reputation with ISPs by generating spam complaints and high bounce rates.  Some tips for keeping your list clean on an ongoing basis, in conjunction with your email hygiene software, are listed below.

Remove Bad Addresses

Whether they have gone bad over time or are due to lax email validation policies in your lead acquisition process, it’s important to use an email address checker to identify and remove bad email addresses from your list on a regular basis to avoid damaging your standing with your ESP.  Check your bounceback reports for invalid addresses and run a duplicate address check as well to remove dupes from your list.

Remove Unsubscribes Promptly

A lead who doesn’t want to be on your list should be removed as soon as you receive their unsubscribe request.  Tardiness in removing them may cause some of your emails to be categorized as spam, hurting your sender reputation.

Look for Alias Addresses

These email addresses, such as sales@ and info@ company.com often cause delivery failures as all the addresses associated with them may not have opted-in to receive your emails.  Remove these addresses from your list when you find them.

Attempt to Re-Engage Inactives

Leads that have not responded to any of your emails after a certain amount of time should be considered inactive and either deleted from your list or moved to an inactive file.  Before doing this, however, attempt to re-engage them by sending an email validation message designed to elicit a response, either by asking them to update their contact data or preferences or by offering them a special deal of some sort.

Segment Your List

In addition to making sure that your main list is focused on active contacts, you may also want to segment your list further by demographics, buying behavior, or some other metric.  This allows you to launch targeted campaigns to a customer base that is predisposed to look favorably on your offer.  By sending focused emails, you also are likely to cut down on unsubscribes and spam complaints, helping keep your sender reputation high as well as increasing potential conversions and sales from your campaigns.

Tips for a Cleaner Email List

Tips for a Cleaner Email List

If you have a tough time answering when asked to “define email hygiene” you’re not alone. Email hygiene is one of those important aspects of any email campaign that is often overlooked by marketers. If you survey the best email marketing campaigns, you’ll notice that each one is defined by spotless email lists and painstaking attention to detail. Cleaner lists mean you’ll send less emails to invalid email addresses, and sending to inactive or invalid emails makes you look like a spammer in the eyes of most spam filters.

Making sure your lists are clean should be a top priority, and here are 4 tips to making sure yours are the best:

1. Correct typos

This may not be the revolutionary email hygiene solution you were looking for, but it’s important. When someone inputs an email address, it’s easy to make small typos – nospellcheck@gmial.com is a good example. Decent email hygiene software will generally help you do this, but some amount of manual searching and editing is usually required.

2. Manage bounces

When you receive a response showing that an email was “undeliverable,” it could mean one of two things. If it’s a “soft” bounce, the email was temporarily undeliverable due to network or account problems. A “hard” bounce means the account is inactive or permanently closed. Good software can usually tell the difference between the two and remove “hard” bounces appropriately.

3. Monitor spam reports

 Software can also track whether your recipients are marking your email as spam. If people are doing this (and you’re not trying to spam them, of course), I suggest sending a personal email to these people encouraging them to mark your address as “safe.” Oftentimes, people mark mass emails as spam because they can’t find the unsubscribe button. A personal email may make them reconsider, especially if you write a really nice one.

4. Monitor activity

 Even if subscribers are receiving your emails, many will delete them immediately or simply never open them. Remove your most inactive subscribers, because very low activity is wasteful for you and may hurt your reputation with spam filters.

Prep for the Holiday Rush with these Tips

email marketing plan

With the impending holiday season officially being declared open with Black Friday (28th November) and Cyber Monday (1st December) – the putting together of your marketing plan to handle the season better should be well under way by now. If you are finding it hard to figure out what new strategies to implement in order to be successful through the clutter, here are few ways to get you started:

1.Double Check Your Email List

Ideally you should have cleaned your email list in time for the season so you know you have the most targeted group for your seasonal content distribution. Use platforms such as ListWise that will ensure a lower bounce rate and have your lists in tip-top shape for Christmas Holidays.

2. Be Mobile Friendly

If you haven’t considered optimizing your email content to read and flow better on mobile platforms then you really could be losing out. People are in a rush this season and constantly on the go meaning the best chance to reach them would be on their smartphones or tablets while they are out and about.

3. Be Reputable

If you have mechanism in place for customers to give you feedback, leave testimonials etc., it would be good to go through them in advance – if there is any negative feedback for instance, it would give you a chance to rectify this and focus your content in that area in order to ensure that your reputation also rises.

4. Be Well Stocked

If you are planning on having larger sales, you also need to have larger stocks – so ideally plan to have larger dealer purchases and more regular deliveries to ensure that you have enough to meet the demand that you will be creating with your marketing efforts during the Xmas Holidays.

5. Pre-Holiday Marketing

If you’ve planned early enough, you could actually start your campaign a month in advance allowing you to get to your consumers with your stories before the rest of the marketing world jump in and steal your thunder. Start a campaign early and even try to bring in the sales pre-season.

6. Be Loyal to the Loyal

If you already have a strong, regular customer base – chances are they will turn to you during the holiday shopping season as well. The point is to recognize and reward these customers with special holiday discounts, freebies etc., so they have more reason to stay with you even when the competition may have a better offer.

7. Create Holiday Content

Use email and social media channels to release content that is relevant to the season and not just about your brand’s seasonal offer. Create sharable videos etc., so your brand has an automatic spill-over on these platforms.